Augmented reality is the real and computer-based scenes and images that show a combined but enhanced view of the world or the prospect.
The scope of the field of usage of Augmented reality is limitless. The only thing we are concerned about is how it is going to be updated and integrated into the devices and make it applicable for the daily basis use by the developers.
Augmented reality is widely used in the commercial, educational and architectural field, this app depicts a real-life scenario. It offers many benefits to users and enhances the user experience in virtual visualization.
The stat shows, the users of augmented reality fall into the age group from 16-34. There should be 1 billion augmented reality users by the year 2020. The augmented reality concept first appeared in 1968, it definitely was highly expensive at the moment but maybe affordable nowadays by the company willing to use it.
Pros and Cons - In Short
Pros Of Augmented Reality
Augmented reality not only helps the patient to get better treatment as well as helps the medical professional to treat their patient timely and with the appropriate procedure. It has made its mark in the surgery department, where students can practice in a controlled environment.
This technology can bring everything into a single view for the surgeon when combined with MRI or X-ray systems and are projected on displays in 2D formats which helps surgeons with the anatomical data to analyze and perform surgery.
It helps nurses to spot veins more easily to extract a blood sample of the patient for laboratory purpose. Augmented reality helps to provide and understand information about particular diseases.
Augmented reality is used in the GPS system making easier to get from one location to another, showing the landmarks on the way helps to navigate to the new location efficiently.
Information is displayed on an automobile’s windshield indicating destination directions and meter, weather, terrain, road conditions and traffic information as well as alerting about the obstacles in the path.
AR also helps to monitor information such as ship’s heading and speed while moving throughout the bridge or performing various tasks.
Augmented reality is showing its impact on the educational field as well. Educational reading materials can be scanned by the AR device, which can be rendered in multimedia format and be provided to children.
Students can interact with computer-generated simulations of historical events, historical monuments and relive the moment and acquire knowledge practically rather going only into books theoretically.
The practical knowledge is much easier to grab and understand with much more detailing than going into books or theory, it gives the overall outlook and the small inside detail efficiently for the students to understand which in other hand is better for the teacher also.
In other words, AR technology in education increases student engagement and motivation, enables learners to use their imagination, and encourages them to be curious.
In today’s world consumer and salesman both prefer online shopping as the easiest mode of purchasing and selling goods and products. As per most of the products purchased online are found to be fake and not up to its standard as shown in the sites.
Here comes the advantage of augmented reality where it is possible to visualize an object in its “true” form before actually making a purchase. Most importantly when customers find themselves in the situation without proper assistance or information, augmented reality adds value to the process of finding and agreeing to the terms, and acquiring goods, services from an external source.
Customers can interact with the product in real-time and analyze the quality and specification with a three-dimensional view of product which will help the customer evaluate and decide on their purchase without any regrets in the future.
Augmented reality is a data adding system that offers cultural, security and time-saving benefits. In today’s modern tech world where huge monuments and artifacts are seen everywhere.
Augmented reality can help you see the centuries-old palaces, statues, art made by hand, stones or ink, a feather in full detail where you will be able to feel the essence of the art.
It preserves the root of our transformation or development from what we started and where we are now and helps to keep our feet on the ground and keep moving forward admiring the past and encouraging the future.
In Bordeaux, for example, it is possible to view the current monuments in the context of the eighteenth century by simply downloading an application on a tablet.
Augmented reality is definitely going to make its adverse effect on tourism. Tourist first needs the assurance that the place they are going to visit is epic, mesmerizing and wonderland.
Now augmented reality is going to show its impacts where the three-dimensional view of the location can be much more motivating for the people to choose their destination. For example, the Eiffel tower also has its own augmented reality application for viewing its construction.
Architecture Or Construction
Augmented reality has its impact already in architectural or construction business, where the client is able to see the vision far away from the location with its design before finalizing the deal.
It motivates the new innovations with the encouraging market of the shareholders and business tycoons attracted towards its benefits. It not only benefits the business but also the safety of the labours and the building after it’s completed.
It can also be helpful in ensuring the safety of the labour while the construction work is in progress, and helps individuals to calculate the risk before performing any task. The use of this technology is widely admired and adopted in the architectural and construction field.
Using augmented reality can be more frictionless than virtual reality where all the scenes are virtually created, whereas in the augmented reality the user is not totally off from the real world, it can feel nearly as frictionless as opening an app on a mobile device which is already familiar to millions of users.
With the mobile versions, millions of users are walking around with an augmented reality capable device in their pockets. Its is real-world friendly and uses the real world as the base to generate the images and scenes helping the user achieve their satisfaction or goal such as navigation apps, discussing construction with team members, explaining to students, where everyone can be involved not like in virtual reality.
Cons Of Augmented Reality
As we know, augmented reality is the collection, analysis and redistribution of different types of data through the application, which may raise concerns about privacy and security.
For example, some AR device records the environment in real-time which can create legal concern. It might not be safe it is used as a medium to plan something ill and dangerous and neither it can be tracked down who used it to do so.
AR system also collects and analyzes information about users such as biometric data and usage history and such.
This is going to definitely penetrate our privacy and increase the cybercrime and threats. As the application developed from AR are mostly being hacked it carries more risk.
Less market visibility
Talking about the market of augmented reality it’s only existing market is a mobile application. It’s been unable to expand the market and only a handful of companies are producing devices at close to consumer scale and none are being currently marketed towards consumer only toward developers, business and enterprise.
Lack of mature technology may be a vital reason for this. As virtual reality is getting to its high augmented reality is finding itself really hard to adjust in the current market. Most users won’t have access to an augmented reality device (outside of mobile augmented reality) for some time
Expensive & Requirements
Augmented reality system is both costly and technologically taxing. It is not affordable to be used in everyday life and might not be suitable for small businesses with its expensive AR-based system as well as its maintenance also being expensive.
The AR-based system being less consumer-friendly and non-affordable makes its reach less to the market making its popularity limited only in the pages and media just to read and observe not to use.
As the updated system and version may be available in the market but its upgrade is also gonna cost as much as the new application implementation which is rather unfair for the user or customer.
Health Issues & Injuries
It keeps users or players captivated on the game continuously for several hours. Minimal physical movements may lead to an issue regarding obesity, concentration issues, eye problems etc. AR development games are actually unsupervised.
It is found that the users are playing games using mobiles unknown about the obstacles or situation around them where they get hurt or suffer from some major injuries(for example many players got hurt and died while playing Pokemon Go).
The war-related and several other violent games not only effect on physical issues but harm mentally and bring changes in the attitude of the players unknowingly. They give a negative message and avoid them to have a social responsibility as well as ethical behaviour.
Developers of augmented reality application usually spend much time getting engaged in it that they actually fail to distinguish between the virtual and real world.
It also decreases or narrows the taste, the more you use it the more you are getting addicted towards it’s only knowing what it shows or leads rather than exploring and communicating with people and enjoying the surroundings or new environment.
For example, when you search for McDonald’s or Starbucks it’s gonna lead you there, but on the way you are missing the local monuments, culture and taste which makes your trip dull unknowingly.