The theory of social network is the study of how individuals, organizations, or groups within their network communicate with others.

Theory of Social Network
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The Theory of Social Network

It is easier to understand the principle by analyzing the individual pieces beginning with the largest element, which is networks and moving down to the smallest element, which is the performers. Networks can be viewed as communities in some respects because networks are made up of actors and the relationships between them.

The Theory of social network describes social relations in terms of nodes and ties. Nodes are the individual actors in the networks, and the relationships between the actors are connections. The nodes can have many types of ties.

The Theory of social network is used to explain everything from a high turnover of workers to sophisticated websites connected to terrorist networks. In many ways, it’s the logic behind the theory of social network that explains how in very few steps a piece of social media content is going viral.

It demonstrates how a small change will greatly impact the network as a whole. When a node-level change is introduced, the transition spreads first from the node, along with its connections to the various linked relationships, before being moved out into other nodes and their relationships, creating a change across the entire social network.

Although Facebook, Twitter, and LinkedIn may be the first sites to come to mind when talking about online social networks, these popular websites do not represent the full scope of existing social networks. There is the availability of various other platforms for people to build connections online. While Facebook, Twitter, Snapchat are the websites to build social connections, YouTube, Instagram, and Tiktok are popular sites for multimedia sharing. Likewise, LinkedIn and Angellist are professional social networks.

Here are some of the pros and cons of the Theory of Social Networks.

Pros of Theory of Social Networks

1. Socialization

The major advantage of a social network is that it helps us to know and internalize the norms and values that are required to relate to other people, either with friends from the past, present or new. As in real life, there is a large community within each social network in the virtual universe, in which everyone can participate, but with the proviso adjusting to their norms, it is, therefore, necessary to know the social network’s netiquette.

Social network users then become active members of a small virtual community where they can communicate with others for the reasons they want, friendship, affection, business contacts, exchange of views, company, etc.

2. Information

While social networks are not centered on obtaining the information we provide highly relevant information through web sites, blogs, and our contacts. From minor issues like activities to attend this weekend, a friend’s birthday or the latest movie launches, even more, relevant information and articles on subjects of our interest, current news or important events in our friends ‘ or contacts ‘ lives.

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The primary knowledge we acquire is a significant advantage due to the fact that the reader meets the source and thus obtains better results. Whatever the case, social networks give us a wealth of information, more social and more intimate.

3. Job Opportunities

Since the advent of the world’s internet, the way people find work has changed entirely. Many employers have social environments where they discuss job opportunities, accept resumes and even know job interviews.

In addition to using these sites, you can do all sorts of connections that can be used to find some work and can even suggest getting a job. LinkedIn is a social network that focuses on this area, so if you are interested in making professional and business connections, it is important to make good use of this network.

4. Business

This category is closely related to the last one, but the distinction is not about getting a job, as you have a physical or virtual company that you want to promote. It’s not just ads to get new customers, but it’s also trying to connect with the brand, relevant product or service facts, feedback, and comments, helping you to fix anything that’s wrong and strengthen the relationship with your customers or buyers.

Social media marketing is one of the most important things to find out about the effect social networks have on the business field. Oddly, it’s free, but it takes time and effort for either a small business that wants to get noticed or a brand that’s positioned for a longer stay that you like at first stage.

Social media marketing can reap many benefits including relationship building, brand building, ads, promotions and so on by using social networks as stepping stones. So it can be inferred that social media marketing provides many opportunities for entrepreneurs, small businesses, mid-size businesses, and big businesses to develop their brands and company.

Cons of Theory of Social Networks

Highlighting the benefits of social networks doesn’t necessarily mean they don’t have any disadvantages. Recently, online crime, also known as cybercrime, offers all internet users a growing threat. Some of the disadvantages of social networks are mentioned below:

1. Cyberbullying

Cyberbullying is different from face-to-face bullying, as it is not easy to identify bullies and also they have a sense of security that convinces them that they will not be identified. The bullies do not feel any guilt or empathy when they don’t realize the pain they caused to the victim.

Cyberbullying is also a form of cyber-crime that includes various divisions. The most common form is called harassment, in which the offensive and disrespectful messages are sent to the victim frequently. The world of social networks also contains other forms of cyberbullying such as bashing, denigration, impersonation, humiliation, trickery, and exclusion.

However, the most crucial way is known as cyberstalking, escalating abuse with major threats and creating fear. One of the main issues to eliminate cybercrime is that it is difficult to identify the perpetrator and in such a wide network it is almost impossible to maintain full-time surveillance.

2. Addiction

Social networks, which are used as a form of an educational assistant, often experience negative impacts on students. One such effect is network addiction.

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A survey conducted by the International Center for Media & Public Affairs (ICMPA) at the University of Maryland found that people under the age of 25 have a greater chance of addicted to social networks, and two-thirds of students using social media have already shown some addiction.

50% of people between the ages of 25 and 35 reported being so addicted to social networks that they use during office hours as well. Besides, if there is no parental guidance, kids can also become addicted to social media.

3. Online Sexual Exploitation

Online sexual exploitation is one of the most violent forms of cyber-crime. This involves distributing pornography, persuading sex and sex chat. According to a study commissioned by the National Center for Missing and Exploited Children, there are over 665,000 registered sex offenders in the United States of America. This means one child in seven was confronted online by a sexual predator which is more than 13% of children on the Internet.

Furthermore, as reported by the Center for Sex Offender Management (CSOM), the average sex offender has been committing crimes for 16 years before he is finally caught. He committed a total of 318 offenses in that life span and offended 110 victims. With regard to these results, it can be clearly seen that online sexual exploitation has ruined the lives of children using social networks.

4. Privacy Issues

With so much data sharing happening with the modern social network, the amount of privacy we have for the average person is diminishing a little every day. Once you sign up for this service, the user agreements you agree to follow may even provide a license that allows the platform to use your content without attribution – even your pictures.

If you share your current location over social media, you might become a target. If your boss disagrees with something that you discussed over your network, he/she can choose to kick you off; if you share too much with the public, issues may arise that will never resolve as the information is released. 

5. Health Problems

As you expose your brain to technology, it can shift your mind’s focus from wanting to go to sleep to stay engaged with social media. It can also activate the blue light spectrum from some apps, but the problem with this downside is that you will start thinking more about what other people are doing or the details on your profile instead of trying to get some rest which results in headaches and tiredness the other day.

It can also disrupt your habit of exercising by encouraging the habit of sitting down for a long period of time since social networking typically occurs on mobile devices or a computer.

However, there are some people who check their feeds while they exercise but it happens only when there are quiet moments that feel dull. If you’re in a seated position every day using social networking sites for more than 70 minutes, then this pattern will begin to create changes that will lead you to a sedentary lifestyle.


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